Pushing For Pink is a 501 (c)(3) tax-exempt non-profit organization founded by Gary Rogers and Mathew Matthews. In 2015 P4P was created in an attempt to nurture the growth of breast cancer support and philanthropy amongst young adults, starting with our own community of skateboarders.
Our goal is to wash away the feelings of separation and loneliness that come with watching someone you love battle cancer. Our method is to host fundraising events in celebration of loved ones who have won, lost or are currently battling breast cancer.
Keep a Breast