Pushing For Pink is an annual skateboarding event founded by Gary Rogers and Mathew Matthews in an attempt to nurture the growth of breast cancer awareness and prevention. Our mission is to remind people that they are not alone.Our goal is to wash away the feelings of separation and loneliness that come with watching someone you love battle cancer. Our method is to dedicate one day each year to peacefully bring people together in celebration of loved ones who have won, lost or currently battle breast cancer.

Over the past 4 years we’ve teamed up with the Keep A Breast Foundation and our sponsors to host a 3.5 mile skate through San Francisco’s Golden Gate Park, as well as offering pink skateboard product to all attendees at a discounted price in exchange for donations. A portion of the proceeds are donated to the Keep A Breast Foundation at the event's conclusion.

In 2015 we launched Pushing For Pink with hundreds of skaters joining us in San Francisco's Golden Gate Park. Since then, the movement has inspired skaters in additional cities, and in 2018 we're skating in San Francisco, as well as Denver and Los Angeles.

"We are so stoked and honored to have such a rad event helping our mission to empower young people around the world with breast health education and support. A HUGE thanks to Pushing For Pink and the skating community for everything you do to spread breast cancer prevention education."

- Keep A Breast

Upcoming Events

Check out future and previous Pushing For Pink events.


Pushing For Pink has successfully brought hundreds of skateboarders from across the world together in support of breast cancer prevention. Since 2015, Pushing For Pink’s events have raised over $70,000 for the Keep A Breast Foundation.

Show your support below!

Donate to the BCPP

BCPP is the leading science-based policy and advocacy organization focused on the intersection of breast cancer prevention and environmental health. Your donation to Pushing for Pink helps support BCPP's work.

Spitfire Wheels

80HD chargers | Classic shape | 54mm | Available in our exclusive pink | A portion of the proceeds from these wheels goes to the Keep A Breast Foundation.